Influencer & Creator Performance Manager (D2C - Health & Wellness)

About the Role

We are a fast-growing, performance-driven D2C health & wellness brand where every marketing

initiative is measured by revenue impact.

We are looking for an Influencer & Creator Performance Manager who understands that influencer

marketing is not about vanity metrics, it's about conversions, CAC efficiency, scalable UGC, and long-term

revenue contribution.

This role will own influencer-led revenue, UGC production for paid ads, and affiliate growth with transparent

ROI accountability.

Core Mandate (What You Will Own)
- Influencer-driven revenue contribution
- Cost per acquisition (CPA) from influencer channel
- Cost per content asset (UGC efficiency)
- Affiliate program performance
- Performance-ready UGC library growth
- ROI reporting & optimization

You will be accountable for measurable outcomes, not just collaborations.

Key Responsibilities

1. Revenue & Performance Ownership
- Develop influencer strategies aligned with revenue and CAC targets
- Track CPA, ROAS, AOV,



repeat purchase rate from influencer cohorts
- Ensure every campaign has defined KPIs and profitability benchmarks

2. UGC as a Paid Media Engine
- Source and manage creators to produce high-converting UGC for paid ads
- Structure content with strong hooks, testimonials, objection handling & problem-awareness
- Deliver a consistent pipeline of performance-ready creatives every month

3. Affiliate & Performance Creator System
- Build and scale an affiliate-driven influencer ecosystem
- Structure commission models aligned with contribution margin
- Track and optimize revenue per influencer

4. Cost Efficiency & Negotiation
- Negotiate usage rights, licensing, and whitelisting rights
- Optimize cost per reel / cost per usable content asset
- Maintain a frugal, ROI-first mindset in all partnerships

5. Attribution & Reporting
- Track influencer performance using:
○ Coupon codes

○ UTM links

○ Assisted conversions

○ Fir

📌 Influencer Marketing (Hyderabad)
🏢 OptimHire Software Solutions Private
📍 Hyderabad