We are hiring a performance-focused Digital Marketing Expert with solid execution capabilities across paid media, tracking infrastructure, funnel optimization, and ROI-driven campaigns. This role requires deep understanding of conversion tracking, event architecture, attribution models, and scaling strategies across multiple platforms.

Key Responsibilities

1. Paid Media Campaign Management (Full Funnel Execution)Platforms
- Meta Ads Manager
- Google Ads
- LinkedIn Ads
- Snapchat Ads
- YouTube Ads

Campaign Types (Must Have Hands-On Execution)Lead Generation Campaigns
- Instant forms (Meta Lead Ads)
- Landing page conversion campaigns
- CRM-integrated lead capture (webhooks/API)

Conversion Campaigns
- Website purchase / signup optimization
- Funnel-based conversion (TOFU-MOFU-BOFU)
- Event-based optimization (Add to Cart, Purchase, Lead)

App Install Campaigns
- Google App Campaigns (UAC)
- Meta App Install campaigns
- Firebase SDK integration for in-app events

Traffic Campaigns
- Website visits (landing page optimization)
- Blog/content traffic for SEO support

Brand Awareness & Reach




- CPM-based campaigns
- Video views, engagement campaigns

Engagement Campaigns
- Post engagement
- Page likes/follows
- Video watch optimization

Remarketing / Retargeting
- Website visitors
- Abandoned cart users
- Video viewers (25%, 50%, 75%)

2. Advanced Tracking & Analytics ImplementationTracking Stack (Mandatory Hands-On)
- Google Tag Manager
- Google Analytics (GA4)
- Firebase
- Meta Pixel
- Google Ads Conversion Tracking
- Google Search Console
- Third party tools

Event Tracking ImplementationWebsite Events
- Page View
- View Content
- Add to Cart
- Initiate Checkout
- Purchase
- Lead Submission

Custom Events
- Button clicks (WhatsApp, Call, Form Submit)
- Scroll depth tracking
- Video engagement tracking

App Events (Firebase)
- App Install
- First Open
- In-App Purchase
- Registration
- Engagement events

Google Ads Event Setup
- Conversion actions:
- Lead form submit

📌 Digital Marketing Expert (Nashik)
🏢 Digital Marketing StudioGenix
📍 Nashik