Reports to Role (Title)
-:
- Location
- : Pune
- Scope
-:
Location:Pune (On-site)

Job Type: Full time

Experience: 2 years

Key Responsibilities:

Marketing Automation & Workflows:
- Build and optimize complex automation workflows in HubSpot and other platforms- Create behavioral trigger campaigns- Set up drip campaigns, welcome series, and re-engagement sequences- Develop automated workflows for webinar promotion, event marketing, service promotion and content distribution- Implement progressive profiling and dynamic content strategies

Database Management & Segmentation:
- Create sophisticated audience segments based on demographics, behavior, and engagement- Implement list growth strategies and lead magnet campaigns-
- Monitor deliverability rates and manage sender reputation- Automate outbound marketing efforts

Performance Analytics & Optimization:
- Identify optimization opportunities and implement continuous improvements- Monitor automation performance and troubleshoot workflow issues

Integration & Technical Management:




- Coordinate with web developers for landing page integration

Strategy & Execution:
- Campaign ownership

Required Qualifications:
Experience & Skills:
- Proficiency in HubSpot Marketing Hub and other marketing platforms is must- Technical Competencies:
- Advanced knowledge of marketing automation platforms and workflows-
- Experience with A/B testing methodologies and statistical analysis- Understanding of CRM and lead management processes

Analytical & Strategic Skills:
- Strong analytical mindset with ability to interpret campaign data- Experience with lead scoring, segmentation, and behavioral targeting-
- Strategic thinking for long-term campaign planning and optimization- Open to learn & adapt new tools & technologies quicklyPreferred Qualifications:
Certifications:
- HubSpot Marketing Hub SoftwareIndustry Experience:
- Agency workplace experience is an add-on- Knowledge of B2B sales cycles and lead nurturing- Experience with event

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