Job Title: BTL Executive - Field Sales

Company: Provilac
Location: Pune
Department: Sales & Marketing
Industry: FMCG / Dairy
Experience Required: 1-3 Years (Field Sales / BTL Activities)

Job Summary:
Provilac is looking for an energetic and result-oriented BTL Executive to execute Below-The-Line (BTL) marketing activities and drive field sales in Pune. The role involves on-ground promotions, retail activation, brand awareness activities, and direct sales support to increase product visibility and revenue.

Key Responsibilities:
- Plan and execute BTL activities such as sampling campaigns, society activations, stall promotions, and in-store promotions.
- Generate leads and convert them into sales through field efforts.
- Increase brand visibility at retail outlets and local markets.
- Coordinate with retailers and distributors for promotional activities.
- Ensure proper product display and merchandising at outlets.
- Conduct market surveys and gather competitor insights.
- Achieve daily, weekly,



and monthly sales targets.
- Submit daily activity and sales reports to the reporting manager.

Key Skills & Requirements:
- Experience in FMCG field sales or BTL marketing activities.
- Strong communication and interpersonal skills.
- Target-oriented and self-motivated.
- Valuable knowledge of the Pune local market.
- Ability to work extensively in field operations.
- Two-wheeler preferred for local travel.

Performance Metrics:
- Lead generation & conversion rate
- Sales target achievement
- Brand visibility growth
- Retailer onboarding
- Daily activity reporting accuracy

Job Types: Full-time, Permanent, Fresher

Pay: ₹10,476.26 - ₹32,300.84 per month

Benefits:
- Provident Fund

Experience:
- Field sales: 1 year (required)

Location:
- Pune, Maharashtra (Pune) (required)

Work Location: In person

📌 Field Sales Executive (Pune)
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