Social Media Coordinator

Company: FMCG

Location: Indore, Near Bombay Hospital

Experience: 2-3 Years (required)

Salary: Up to ₹30,000 per month

Gender: Female

Role Overview

Key Responsibilities

1. Community Management & Engagement
- Act as the voice of the brand by responding to every comment and direct message daily.
- Resolve customer queries and product-related issues promptly to ensure high satisfaction.
- Organize and execute monthly contests and festive offers to boost community participation.

2. Content Strategy & Coordination
- Develop monthly content calendars aligned with upcoming festivals and special occasions.
- Coordinate indoor video shoots and manage product logistics for external outdoor shoot agencies.
- Work closely with the Design Team to stay updated on new product launches for timely promotion.

3. Performance Marketing & Sales
- Plan and execute Meta Ads (Facebook/Instagram) focusing on both page engagement and direct product sales.
- Monitor online sales performance via the Shopify platform.

4. Influencer & Collaborator Relations




- Identify and collaborate with content creators and home bakers for product promotions.
- Maintain a monthly performance tracker for all collaborations to optimize future ROI.

5. Research & Analytics
- Conduct competitor analysis to stay ahead of market trends and unique content strategies.
- Perform a monthly deep dive into Facebook, Instagram, and Shopify insights to refine and adjust growth strategies.

Required Skills & Qualifications
- Experience: Minimum 2-3 years in Social Media Management or Digital Marketing.
- Communication: Exceptional written and verbal communication skills.
- Industry Interest: A passion for the baking/food industry or working with home bakers is a plus.
- Analytical Mindset: Ability to translate data (insights/reach/sales) into actionable content plans.

Job Types: Full-time, Permanent

Pay: ₹28,000.00 - ₹30,000.00 per month

Advantages:
- Health insurance
- Provident Fund

Exp

📌 Social Media Coordinator (Indore)
🏢 WorkindiaPlacements
📍 Indore