Job Title: SEO Executive

Location: Ambala, Haryana

Industry: Lifestyle / Fashion / Apparel / Home Décor

About the Role

We are looking for a performance-driven SEO Executive with hands-on experience in the

lifestyle sector to strengthen our digital presence and drive qualified organic traffic. The ideal

aligned with brand positioning and revenue goals.

Key Responsibilities
- Develop and implement on-page and off-page SEO strategies tailored to lifestyle

products and audiences
- Conduct keyword research focused on fashion, apparel, beauty, home décor, and related

lifestyle categories
- Optimize product pages, category pages, blogs, and landing pages for improved rankings

and conversions
- Manage technical SEO aspects including site audits, indexing, crawl errors, schema

implementation, and Core Web Vitals
- Perform competitor analysis within the lifestyle industry to identify growth opportunities
- Create and manage high-quality backlink campaigns through outreach, collaborations,

and digital PR
- Coordinate with content, design,



and marketing teams to align SEO with brand voice and

campaigns
- Track performance using tools such as Google Analytics, Google Search Console,

SEMrush, Ahrefs, etc.
- Prepare monthly SEO performance reports with actionable insights
- Monitor algorithm updates and implement best practices to maintain rankings

Required Qualifications
- Bachelor’s degree in Marketing, Digital Media, Business, or related field
- 2-5 years of SEO experience, preferably in the lifestyle, fashion, or retail industry
- Strong understanding of e-commerce SEO and content-driven strategies
- Experience with Shopify, WooCommerce, Magento, or similar CMS platforms is

preferred
- Hands-on experience with SEO tools and performance analytics platforms
- Solid analytical mindset with data-driven decision-making skills
- Excellent written and verbal communication skills

Preferred Skills
- Experience working with D2C lifestyle brands
- Knowledge of influence

📌 SEO Executive (Ambala)
🏢 Meherbaa
📍 Ambala