Global Medical Omnichannel Lead (Bengaluru)

Global Medical Omnichannel Lead (Bengaluru)

06 Sep
|
Viatris
|
Bengaluru

06 Sep

Viatris

Bengaluru

At VIATRIS, we see healthcare not as it is but as it should be. We act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs.
Viatris empowers people worldwide to live healthier at every stage of life.
We do so via:
Access – Providing high quality trusted medicines regardless of geography or circumstance;
Leadership – Advancing sustainable operations and cutting-edge solutions to improve patient health; and
Partnership – Leveraging our collective expertise to connect people to products and services.
Every day, we rise to the challenge to make a difference and here’s how Global Medical Omnichannel Lead role will make an impact:

Role Purpose

Medical Affairs reaches healthcare professionals through websites, email and campaigns, but today those channels are planned, built and measured separately. This role brings them together: one person accountable for how medical shows up digitally to an HCP, and for proving that it changes behavior.
The role owns the channels themselves- Medical websites,



email delivery and global campaigns and sets the standard that country teams work to.

Key Responsibilities

Websites
Own the Medical presence on Viatris Connect Medical country sites and non-asset medical websites: content structure, publishing workflow, user journeys and performance.
Manage the CMS as a working platform- templates, components, permissions, release cycles and the agency or vendor teams that build on it.
Keep site content current and accurate in partnership with medical content owners.

Email and campaign delivery
Own Medical's use of Salesforce Marketing Cloud: audience selection, journey design, template governance, deliverability and reporting.
Plan and run global Medical campaigns end to end- audience, message, channel mix, calendar, delivery and results. Congress and symposium awareness campaigns aimed at driving HCP attendance at Medical sessions are a recurring example.
Set the standards country teams f

📌 Global Medical Omnichannel Lead (Bengaluru)
🏢 Viatris
📍 Bengaluru

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