Role Summary
As Marketing Executive at Vrisva Space, you'll own the entire pre-sale funnel — researching markets, identifying potential customers across government and private-sector channels, building a verified database of prospects, and nurturing each lead through to a deal-ready stage. Given the high value of our deals, final negotiation and deal closure is handled by senior leadership — but everything up to that point (research, outreach, data, qualification, and coordination) sits with you. A key part of the role involves applying and tracking government procurement platforms such as GeM, CPPP, state e-procurement portals, and defence-specific channels to surface relevant opportunities, and flagging applicable grants and MSME schemes for prospective clients. We're looking for someone curious, detail-oriented, and data-driven who enjoys digging up the right information and owning it end-to-end until it's ready to close.
Key Responsibilities

1. Market Research & Lead Generation
Identify and research potential customers across government, PSU, defence,



and private-sector channels relevant to Vrisva's product lines
Build and continuously grow a database of prospects, including company/organisation details and decision-maker contact information.
Monitor and apply GeM, CPPP, state e-procurement portals, and defence-specific channels (DRDO, HAL, BEL, OFB) to spot upcoming tenders and RFQs, and flag qualified opportunities to the sales team
Identify relevant government grants and MSME schemes that may be applicable to target customers
2. Data & CRM Management
Maintain accurate, up-to-date prospect and lead data in Zoho CRM.
Segment and organise customer data by sector, region, and prospect type to support targeted outreach.
Regularly verify, clean, and enrich contact data to keep the database reliable
Use Zoho Campaigns/Analytics to track outreach engagement and refine targeting criteria.
3. Outreach & Lead Nurturing
Run cold outreach and email/LinkedIn campaigns

📌 Marketing Executive (India)
🏢 Vrisva Space Private
📍 India