Responsibilities:
• Build, test, launch, and maintain integrated marketing campaigns across email,
digital advertising, social media, webinars, events, and other channels.
• Build and maintain marketing automation workflows, sales sequences, nurture
programs, and campaign audiences, including segmentation, enrollment criteria,
triggers, branching logic, suppression rules, notifications, and lifecycle updates.
• Execute pre-launch quality assurance and monitor active campaigns and
automations to ensure accuracy, identify issues, and coordinate timely resolution.
• Implement and maintain consistent campaign tracking across email, social media,
digital advertising, QR codes, partner campaigns, and other channels, including
UTM-tagged links, naming conventions, source attribution, and campaign codes.
• Develop and implement testing strategies for emails, landing pages, audience
segments, messaging, creative, calls to action, send times, and other campaign




elements; monitor performance and share actionable findings and
recommendations.
• Develop and maintain campaign reports and dashboards as needed, and analyze
performance to identify trends and optimization opportunities.
• Support the company’s organic and paid social media efforts, including content
scheduling, campaign coordination, tracking, and performance reporting.
• Maintain organized libraries of marketing assets, templates, presentations,
campaign files, and approved collateral.
• Support virtual and in-person events, including promotion, registration, attendee
communications, list management, lead processing, and post-event follow-up.
• Assist with other marketing programs and special projects based on changing
business and team priorities.
• Exercise creativity, sound judgment, initiative, and a high degree of self-direction.

📌 Marketing Specialist (Hyderabad)
🏢 C1 Global Innovation & Capability Center
📍 Hyderabad