The Role

This is a dual mandate — half performance marketing, half team leadership — and both halves matter equally.

You will own how spends its marketing budget across Amazon, Blinkit, Zepto, Swiggy, and Flipkart, while leading a team of five that executes the brand's content, creative, and catalogue work.

Beyond campaigns and team management, we are looking for a thinking partner — someone who brings a point of view, challenges assumptions, and is as comfortable in a strategic conversation as they are in a campaign dashboard.

Key Responsibilities Performance Marketing (50%)
- Own and manage all sponsored ad campaigns on Amazon — Sponsored Products, Sponsored Brands, Sponsored Display, and DSP — as well as paid advertising across Blinkit, Zepto, Swiggy Instamart, and Flipkart
- Build and maintain campaign structures, keyword strategies, and bid management frameworks across all platforms
- Manage the relationship with Hiveminds (external ad agency) — daily/weekly connects, campaign change requests, performance reviews, and invoice coordination




- Align advertising spend with inventory health — monitor DOC, DRR, and stock availability; pause/enable ASINs accordingly
- Propose monthly budgets to the CMO — own the rationale and be accountable for outcomes
- Drive ACOS discipline — every rupee spent must be justified against a transparent return
- Identify high-performing ASINs and allocate spend accordingly — protect margin, don't chase rank blindly
- Lead campaign planning for sale events — Prime Day, Great Indian Festival, and Q-comm promotions — from media planning through execution
- Maintain and update Brand Store and Brand Story on Amazon, aligned with seasonal campaigns, product launches, and promotions
- Use third-party research tools (Helium 10, Amazon Brand Analytics, Search Query Performance, Merchant Words) for keyword research, SOV analysis, and category trend monitoring
- Monitor competitor activity, pricing shifts, and platform promotions — respond with spe

📌 Performance Marketing Manager (Bengaluru)
🏢 Neuraleap Technologies Group
📍 Bengaluru