Title : General Manager, Marketing
Location : Malaysia

Job Purpose
The role holder is responsible for providing leadership to the Marketing function and supporting the GSG Senior Management in developing marketing strategies, policies, and procedures for the region

Key Responsibilities
Leadership
Leads the marketing team in the region.
Works with Global Marketing Head on specific regional marketing goals and objectives
Works with Global Marketing Head to define and develop the marketing and brand strategy for all brands and campuses in the region and oversee the implementation of the same
Financial
Develops a clear understanding of the financial KPIs and key success indicators.
Interacts with country marketing leads to formulate and supervise the country-wise marketing budget.
Evaluates productivity and marketing strategies’ return on investment (ROI)
Functional
Owns and ensures generation of demand and leads based on business requirements in the region.
Drives and leads Digital and Offline Marketing in all the campuses in the region.




Ensures the implementation of all local marketing campaigns and alignment with the global brand – GSG.
Constantly engages in tracking industry and competitors in the regions and shares competitor analysis reports on a regular basis.
Identifies trends and insights and optimizes spend and performance based on the insights.
Develops the annual marketing calendar for the geographies.
Plans, manages, and reports on progress and budgets for the marketing activities, campaigns, and events for the geographies.
Derives critical insights from marketing data from the local marketing teams to implement greater efficiencies in operations in the regions.
Stays abreast of best practices in the industry and competitors’ activities.
Interaction
Communicates the annual budget and marketing calendars to the local marketing teams in the regions.
Builds solid networks and maintains good working relationships with internal and external partners to keep a

📌 General Manager, Marketing (Mumbai)
🏢 Global Schools Group
📍 Mumbai