Location: On-site | Gugai, Salem
Employment Type: Full-Time
Graphician Studios is looking for a Social Media Manager who understands both content and performance. We’re looking for someone who can manage social platforms, build content strategies, run campaigns, analyze performance, and identify opportunities to improve reach and engagement.

Key Responsibilities
Manage social media accounts across Instagram, Facebook, Threads, YouTube, and LinkedIn
Develop and execute platform-specific content strategies
Plan content calendars and coordinate with creative and content teams
Analyze content performance, audience behavior, reach, and engagement
Develop strategies to improve Instagram reach and organic growth
Manage paid campaigns across Meta, LinkedIn, and Google
Handle Meta Ads, LinkedIn Ads, Google Ads, and Instagram Boosting
Set up and manage retargeting and sales campaigns
Conduct keyword research using SEMrush and Google Keyword Planner
Manage Google Business Profile
Explore and implement social media automation using tools such as ManyChat and LinkDM
Monitor trends,



platform updates, competitors, and emerging content opportunities
Prepare performance reports and use insights to improve future campaigns

Required Knowledge
Social Platforms -
Instagram | Facebook | Threads | YouTube | LinkedIn
Advertising -
Meta Ads | LinkedIn Ads | Google Ads | Instagram Boosting
Tools & Platforms -
Meta Business Suite | Google Business Profile | SEMrush | Google Keyword Planner | ManyChat | LinkDM
Performance & Growth -
Meta Ads Sales & Retargeting | Instagram Content Reach Strategies | Audience Growth | Content Analytics

What We’re Looking For

Strong understanding of social media marketing and digital marketing
Practical knowledge of paid advertising and campaign optimization
Ability to understand analytics and make data-driven decisions
Strong understanding of Instagram content and reach strategies
Positive communication and coordination skills
Ability to manage multiple brands

📌 Social Media Manager (Salem)
🏢 Graphician Studios
📍 Salem