Sr. Performance Marketing Manager

About the role
DoubleTick.io, an award-winning conversational CX stack, is looking for a Senior Performance Marketer to own and scale our paid acquisition and demand-generation engine.

This role is ideal for someone who combines strong performance marketing expertise with a sharp understanding of B2B SaaS funnels and can translate marketing investments into qualified leads, pipeline, and revenue.

Key Responsibilities
● Own and scale paid acquisition across Google Ads, Meta, LinkedIn and other relevant platforms.
● Develop and execute full-funnel campaigns across TOFU, MOFU and BOFU.
● Manage campaign budgets, bidding strategies, targeting, creatives and landing pages.
● Continuously optimize campaigns to improve CPL, CAC, ROAS, conversion rates and pipeline contribution.
● Identify recent paid channels and growth opportunities.
● Build campaigns focused on generating high-quality B2B leads and sales pipeline, not just lead volume.
● Partner with Sales to understand lead quality and improve marketing-to-sales conversion.




● Track and analyze campaign performance and marketing funnel metrics.
● Build dashboards and reports to monitor spend, leads, MQLs, SQLs, CAC, conversion rates, revenue and ROI.
● Conduct A/B testing across creatives, ad copies, audiences, landing pages and offers.
● Use data and customer insights to continuously improve acquisition efficiency.
● Work closely with the content and creative teams to develop high-converting ad creatives, messaging and landing pages.
● Translate customer pain points and product USPs into compelling performance campaigns.
● Identify creative trends and continuously test new concepts and formats.
● Work with tools such as Google Analytics, Google Tag Manager, HubSpot, Salesforce, Meta Ads Manager and LinkedIn Campaign Manager.
● Ensure accurate tracking, attribution and campaign reporting.
● Collaborate with the marketing team to improve automation and lead lifecycle tracking.

Ideal cand

📌 Sr. Performance Marketing Manager (Mumbai)
🏢 DoubleTick
📍 Mumbai