Role Overview

Creative Content Strategist & Copywriter to drive engagement, campaign ideas, and brand growth. You will head content strategy, turn raw assets into high-converting copy across multiple growing brand verticals.

Responsibilities
Content & Campaign Planning: Develop structured content calendars, campaign hooks, and messaging strategies aligned with brand goals.
Copywriting: Write compelling captions, ad copy, website text, email campaigns, and short-form scripts (Reels/Shorts).
Cross-Team Coordination: Collaborate with in-house teams and outsourced creative partners to guide campaign vision and ensure smooth execution.
Asset Utilization: Maximize existing content banks while generating concepts for new content, using AI tools to accelerate research, ideation, and production.
Brand Consistency & Analytics: Maintain a strong,



cohesive brand voice across all touchpoints and optimize content using performance metrics.

Requirements
Strong communication skills and a highly organized, strategic mindset.
2–3 years of experience in copywriting and social media management.
Robust storytelling skills with a sharp eye for visual aesthetics.
Proven ability to coordinate effectively with cross-functional and outsourced creative teams.
Proficiency in digital marketing trends, AI productivity tools, and basic content analytics.
Short-form digital content creation will add value to your role.

Qualification
Degree in Marketing, Communications, Journalism, or a related field.

You will initially take ownership of managing and curating content across three key fashion brand verticals within our portfolio.

📌 Social Media Curator (Bengaluru)
🏢 Y&O
📍 Bengaluru