Customer Referral Manager

?Remote ( Initial training at Office Coimbatore)| Full-time | Competitive, as per industry standards

About Backdropsource
Backdropsource designs and manufactures custom event backdrops, tension fabric displays, trade show media walls, and related exhibition products. We serve churches, trade show exhibitors, event planners, and corporate clients across the US, Canada, EU, Australia, Current Zealand, and Japan.

Role Summary
The Customer Referral Manager owns Backdropsource's customer referral program end to end: identifying satisfied U.S. customers, converting them into active referral sources, and systematizing the incentives, outreach, and tracking needed to turn word-of-mouth into a predictable, scalable pipeline.

Key Responsibilities
Manage a formal customer referral program for our customers, including incentive structures, referral tiers, and reward fulfillment
Proactively identify high-satisfaction customers for the program
Build and maintain personal relationships with key referring customers
Create and refine referral request scripts,



email sequences, and follow-up cadences
Track referral activity end-to-end: source, status, conversion, and payout, ensuring accurate attribution and timely reward payout
Partner with the sales team to hand off qualified referred leads and ensure fast, high-quality follow-up
Report on referral program KPIs (referrals generated, conversion rate, cost per acquisition, revenue attributed) and recommend program improvements
Coordinate with Marketing on referral collateral (one-pagers, testimonial videos, case studies)

Qualifications
2+ years in customer success, account management, sales, or partnerships/referral marketing
Demonstrated ability to build genuine, long-term relationships with customers and partners
Comfortable owning a number — self-motivated, organized, and consistent with CRM hygiene and follow-up
Excellent spoken and written English; prior experience on international calls (support, sales

📌 Customer Referral Manager (Coimbatore)
🏢 Backdropsource India
📍 Coimbatore