06 Sep
|
BitDelta India
|
Mumbai
06 Sep
BitDelta India
Mumbai
Location: Andheri East, Mumbai
Department: Growth & Marketing
Experience: 5-10 years
Employment Type: Full time
About the Company:
BitDelta India is a technology led digital asset trading platform built for Indian users, with a focus on security, transparency, and user experience. The platform is designed to make digital asset trading clearer, more secure, and easier to navigate for both new and experienced users. Backed by experienced fintech and technology professionals, BitDelta India combines secure infrastructure, intuitive product design, and a responsible approach to support India’s growing digital asset ecosystem.
Website: www.bitdelta.in
Role Summary
Owns Bitdelta's performance marketing function end-to-end — strategy, budget, and execution across paid channels — to drive efficient user acquisition and trading volume growth.
Key Responsibilities
Own the performance marketing strategy, budget, and P&L; across paid search, social, programmatic, and app channels
Build and lead a performance marketing team, including the Perf Executive
Define acquisition targets such as CAC, LTV, and ROAS, and own delivery against them
Partner with Analytics to build attribution and measurement frameworks
Run continuous testing across creatives, channels, and audiences to improve efficiency
Manage relationships with media agencies and platforms such as Google and Meta
Report performance marketing results and learnings to the Chief Growth Officer
What You'll Need
5-10 years in performance marketing/growth with P&L; ownership, ideally in fintech, crypto, or app-based consumer businesses
Deep expertise across paid search, paid social, and programmatic channels
Strong analytical skills; comfortable with attribution, cohort, and LTV/CAC analysis
Proven team leadership and budget management experience
Good to Have
Experience marketing regulated or high-CPC categories such as fintech, crypto, gaming, or trading
Experience with mobile app growth and MMP tools such as AppsFlyer or Branc
📌 Performance Marketing Manager (Mumbai)
🏢 BitDelta India
📍 Mumbai