Role: Growth Marketing & Paid Media Specialist
Location: Remote (Latin America, Philippines, India)
Timezone: Monday – Friday, 9:00 AM – 5:00 PM Eastern Time.
Compensation: $1,700 to $2,000 USD base + incentives.
About the Company
Our client is a U.S.-based recruiting and career services firm with deep expertise in the healthcare and executive talent market. The company has established relationships and credibility with major healthcare organizations and serves high-level professionals navigating career transitions, organizational changes, and workforce disruption.
The team is lean, technology-enabled, and focused on building effective, measurable growth systems using tools such as Meta, Apollo, Claude, Make, LinkedIn, CRM platforms, and marketing automation.
About the Role
We are looking for a hands-on Growth Marketing & Paid Media Specialist who can turn a clearly defined ICP, offer, and messaging into a complete lead-generation and conversion funnel. This is not simply a Meta Ads buying role.
You will own the execution and optimization of the journey from:
Ad → Landing Page/Form → Qualification → Booking → Confirmation → Nurture → Qualified Sales Call
You should be comfortable looking at the entire funnel and identifying what is preventing prospects from moving forward.
The ideal candidate is someone who can work independently, recognize obvious gaps before being asked about them, test ideas quickly, and make decisions based on meaningful business outcomes, not vanity metrics.
You will receive a defined market, ICP, offer, and business context. Your responsibility is to turn that information into effective campaigns and continuously improve the system.
Current Target Market
The initial focus is executive career services for U.S.-based healthcare professionals and executives earning $200,000+ annually.
The target audience may include senior professionals who are:
Concerned about layoffs, restructuring, or healthcare M&A;
Facing potential job displacement or organiz
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