We are looking for an Analyst – Paid Media with 1–2 years of experience to plan, execute, optimize, and analyze paid media campaigns across multiple digital platforms. The ideal candidate should have hands-on experience managing paid campaigns, analyzing campaign performance, and optimizing strategies to maximize ROI.
This role requires robust analytical skills, attention to detail, and a solid understanding of digital advertising platforms and performance marketing.
Key Responsibilities
Campaign Management
Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other relevant advertising channels.
Monitor and optimize campaign budgets, bidding strategies, targeting, and performance to achieve business objectives.
Data Analysis & Reporting
Analyze campaign performance data to identify trends, opportunities, and areas for improvement.
Prepare regular performance reports and provide actionable insights based on key performance indicators (KPIs).
Keyword & Audience Research
Conduct keyword research for search campaigns.
Identify and refine audience segments based on campaign performance and market research.
Ad Copy & Creative Testing
Work closely with the Creative team to develop effective ad copies and creatives.
Conduct A/B testing to improve engagement, click-through rates, and conversions.
Competitor Analysis
Monitor competitor activities and industry trends.
Recommend strategies to improve campaign performance and maintain a competitive advantage.
Conversion Rate Optimization (CRO)
Collaborate with the Marketing and Web Development teams to improve landing page performance and conversion rates.
Recommend optimization strategies based on campaign insights and user behavior.
Budget Management
Manage advertising budgets efficiently to maximize return on investment (ROI).
Recommend budget allocation based on ca
📌 Analyst - Paid Media (India)
🏢 Puretech Digital - A Genesis
📍 India
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