Job Description - RSM Mumbai

Role:
Regional Sales Operations - Traditional Trade
Brands: All Brands
Job description:
I. Implementation of Regional Sales Strategy in line with the Organisations Overall strategy
Execution of the Annual Sales Plans for the region with a focus on each of the following:
Market Share- Geography wise
Customers
Channels
Product Categories
People Development
II. Business Key Result Areas:
Consistent Topline & Bottomline target achievement for the region as per territory , brands, categories
Ensuring Brand Coverage/ Presence
Increasing the Market Share
Channel Development
People Development
III. Operations:
Sales Management
Accurate Annual Sales Forecast, Budgeting & Achievement as per plan
Sales Plan Preparation – Targets, territories, products, sales team
Team KPI & Target Management
Channel Development & Management
Ensuring fair & thorough implementation of the Trade Schemes as planned by the Trade Marketing Team & the Sales Head
Achieving the Product Mix Targets
Sales Team Building, Development, Motivation & Management




Sales Reviews & Performance/ Productivity Management
Process Compliance
Driving Automation (SFA) – Bizom usage in the team
Customer Relationship Management
Returns Management
Inventory Management for the region
Business Intelligence & Analytics (External & Internal)
Internal Business Data Analytics - Using Power BI Analytics for enhanced performance
External Market & Competitor Information for various decisions – Pricing, Trade Schemes, Products, Policies, etc
Policies & SOPs Implementation:
Sales Process Implementation- From Prospecting to After Sales Service
Distribution Policies & Channel/ Partner SLAs
Customer Credit Policies
Returns Management
All other policies implemented from time to time
Liaison:
Commercial Team/ SCM Team/ Government officials (if reqd) etc
Profile:
Overall traditional trade sales experience of around 12 to 15 years
Should have independently handled regional sales for atleast one region in the FMC

📌 RSM - Mumbai
🏢 J L Morison
📍 Mumbai