Job Description Summary:
Focus, Scope & Impact
The role is responsible for driving the sustainable growth of The Coca-Cola Company's business across leading eCommerce and Quick Commerce customers, including Zepto, BigBasket, BB Daily and other emerging digital commerce platforms.
The incumbent will lead the development and execution of integrated short-, mid- and long-term customer strategies that accelerate revenue, profit and market share growth by driving shopper conversion, basket incidence and category expansion.
This role owns strategic customer partnerships, building long-term, value-based relationships with key stakeholders to unlock joint growth opportunities and deliver best-in-class commercial outcomes.
Acting as the voice of the customer within the Coca-Cola System, the role brings customer, shopper and channel insights into portfolio, category and commercial planning to ensure programs are relevant, differentiated and flawlessly executed at the point of purchase.
Working closely with OU Category, Marketing, Revenue Growth Management (RGM),



Customer Operations and Bottling partners, the role develops integrated occasion-led activation plans that combine portfolio, pricing, promotions and experiential marketing to maximize shopper impact.
The role serves as the System expert for the eCommerce and Quick Commerce channel, providing leadership on consumer trends, shopper behaviour, customer priorities and execution capabilities to shape channel strategy and drive competitive advantag,
Key Deliverables
Develop and execute customer-specific long-range, annual and quarterly business plans that deliver sustainable revenue, profitability and share growth.
Lead Joint Business Planning (JBP) and Total Trade Investment (TTI/TOT) negotiations to maximize customer value and commercial returns.
Develop customer-relevant portfolio, category and occasion strategies that drive basket incidence, shopper conversion and premiumization.
Design integrated activation calendars

📌 Manager, Customer Development (Gurugram)
🏢 The Coca-Cola
📍 Gurugram