TM-Channel Marketing (India)

TM-Channel Marketing (India)

06 Sep
|
Aditya Birla Sun Life Insurance
|
India

06 Sep

Aditya Birla Sun Life Insurance

India

Job Purpose

Plan, Strategize & Execute performance campaigns to drive lead generation & business revenues through Social Media

channels with highest levels of quality

Budget planning & track business metrics to develop effective & robust Social Media plans
Responsible for all regular and ad-hoc reporting and analysis of social media activity providing crucial insights into further

sales & marketing opportunities

Providing pro-active ideas for campaigns/projects on all aspects of Social Media marketing
Working closely with key Internal/External stakeholders & be go-to person for all current & future channel needs
Liaising with Creative and Media agency along with internal Brand Teams on ideas to for various campaigns/targeting
Liaising with Performance Agency to work on campaigns optimization
Accountable for Weekly Digital Marketing Channels Review meeting and showcase business growth

Job Context & Major Challenges

Job Context: Plan, Strategize & Execute performance campaigns to drive lead generation & business revenues through Social Media





channels with highest levels of quality

Budget planning & track business metrics to develop effective & robust Social Media plans
Responsible for all regular and ad-hoc reporting and analysis of social media activity providing crucial insights into further

sales & marketing opportunities

Providing pro-active ideas for campaigns/projects on all aspects of Social Media marketing
Working closely with key Internal/External stakeholders & be go-to person for all current & future channel needs
Liaising with Creative and Media agency along with internal Brand Teams on ideas to for various campaigns/targeting
Liaising with Performance Agency to work on campaigns optimization
Accountable for Weekly Digital Marketing Channels Review meeting and showcase business growth

Job Challenges

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)

KRA1

📌 TM-Channel Marketing (India)
🏢 Aditya Birla Sun Life Insurance
📍 India

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