Job Description - Territory Sales Officer (FMCG)

Position: Territory Sales Officer (TSO)/ Company Field Officer (CFO)
Department: Sales & Distribution
Industry: FMCG
Location: Durgapur, West Bengal
Employment Type: Full time
Reporting To: Sales Manager

Job Summary

Key Responsibilities
- Achieve monthly, quarterly, and annual sales targets assigned by the company.
- Visit retailers, wholesalers, and distributors on a daily basis as per the beat plan.
- Generate new business by appointing new retailers and identifying potential market opportunities.
- Ensure product availability, visibility, and merchandising at retail outlets.
- Maintain strong relationships with distributors, retailers, and key customers.
- Monitor stock availability and coordinate with distributors to prevent stock-outs.
- Collect market intelligence regarding competitor activities, pricing, schemes, and new product launches.
- Execute promotional campaigns and trade marketing activities.
- Ensure timely collection of payments wherever applicable.
- Prepare and submit daily sales reports,



market visit reports, and expense statements.
- Resolve customer complaints promptly and coordinate with internal departments when necessary.
- Maintain discipline in route planning and ensure maximum market coverage.
- Work closely with the Area Sales Manager to achieve business objectives.

Required Qualifications
- Bachelor's Degree in any discipline (preferred).
- Higher Secondary (12th Pass) with relevant FMCG sales experience to be considered.

Experience
- 3-4 years of proven experience in FMCG field sales.

Required Skills:
- Strong sales and negotiation skills.
- Excellent communication and interpersonal skills.
- Ability to build long-term customer relationships.
- Good knowledge of the local market in Siliguri and nearby areas.
- Basic understanding of sales reporting and inventory management.
- Ability to work independently and achieve targets.
- Experience working with FMCG distributors and retail

📌 Territory Sales Officer Fmcg (Durgapur)
🏢 KKREA Advisory
📍 Durgapur