Digital Marketing ExecutiveClovers Safety Services Pvt. Ltd. - Thiruvananthapuram, KeralaPosition Title

Digital Marketing Executive

Location

Thiruvananthapuram, Kerala, India

Reporting To

Business Development Manager / Managing Director

Employment Type

Full time

Job Summary

Key ResponsibilitiesLead Generation & Database Management
- Generate qualified leads for safety training, professional certifications, skill development programmes, corporate workshops, and consulting services.
- Identify and source prospective clients from platforms such as Apollo.io, LinkedIn, company websites, industry directories, and other digital databases.
- Build and maintain prospect databases of corporate clients, educational institutions, training centres, and individual professionals.
- Verify and update lead information regularly to ensure data accuracy.

Lead Allocation & CRM Management
- Allocate qualified leads to Business Development Executives and Sales Team Members.
- Maintain lead tracking records and ensure timely follow-up by the sales team.




- Monitor lead conversion performance and generate periodic reports.
- Maintain and update CRM records accurately.
- Coordinate with management regarding lead quality and campaign effectiveness.

Website Management
- Maintain and update the company website and landing pages.
- Upload new course information, events, workshops, articles, and promotional content.
- Monitor website functionality and coordinate technical support when required.
- Implement Search Engine Optimization (SEO) strategies to improve website visibility and search rankings.
- Monitor website traffic and performance analytics.

Social Media Management
- Manage and maintain company social media platforms including LinkedIn, Facebook, Instagram, YouTube, X (Twitter), and other relevant platforms.
- Develop and publish engaging content including graphics, videos, articles, announcements, and promotional campaigns.
- Schedule and monitor social media posts.
- Resp

📌 Digital Marketing Executive (Thiruvananthapuram)
🏢 Clovers safety services Pvt.Ltd
📍 Thiruvananthapuram