Key Responsibilities:1. Performance Marketing & Lead Generation
- Design and execute high-converting PPC, Meta (Facebook/Instagram), and Google Ads campaigns tailored to luxury travelers and real estate investors.
- Create dedicated marketing funnels that target high-intent audiences and re-target past guests to maximize bookings.
- Manage digital marketing budgets to acquire leads while optimizing for a healthy return on investment (ROI) and low Customer Acquisition Cost (CAC).

2. Content & Brand Strategy
- Develop "experience-first" storytelling content that showcases the lifestyle, architecture, and amenities of the villas rather than just the physical space.
- Oversee the production of premium visual assets, including high-definition photo shoots, drone footage, and virtual tours.
- Maintain absolute brand consistency across the main website, landing pages, social profiles, and third-party booking platforms.

3. SEO & Organic Growth
- Improve organic search rankings by implementing local and technical SEO strategies (e.g.,



targeting keywords like "luxury villas for rent in [Location]" or "villas for sale in [Location]").

4. Online Reputation & Channel Management
- Collaborate with hospitality or property management teams to ensure a flawless end-to-end customer experience.

5. Analytics & Reporting
- Utilize analytics platforms (Google Analytics, Search Console) to monitor website traffic, conversion rates, and campaign performance.
- Deliver actionable, data-driven reports on booking trends, guest demographics, and channel performance.

Qualifications & Requirements
- Experience: 3+ years in digital marketing, with specific exposure to the luxury hospitality, travel/Airbnb, or high-end real estate sectors.
- Technical Skills: Proficiency with Meta Business Manager, Google Ads, Google Analytics, SEO tools (e.g., SEMrush, Ahrefs), and popular CRM or booking systems.
- Creative Competence: Robust design and aesthetic sensibility (familiarity with Canva, Adobe Su

📌 Digital Marketing Specialist (Churchgate)
🏢 Birlaworkforce
📍 Churchgate