JOB ROLE

Consumer Market Insights

JOB CODE

REPORTING TO

Managing Director and Chief Executive Officer

TYPE OF ROLE

People Manager

LOCATION

Corporate Office, Mumbai.

BU/ DIVISION
- Marketing

JOB PURPOSE

To lead the Consumer Market Insight (CMI) and anchor all consumer, market and competitive insight needs that power product portfolio development, category roadmap decisions, GTM planning with Sales, pricing, packaging, campaign strategy, media planning decisions are grounded in consumer and market intelligence to drive revenue, category growth and brand strength. The purpose is to embed consumer-centric decision-making across all marketing, product and GTM initiatives.

KEY RESPONSIBILITIES

1. Strategic Insight & Leadership Advisory
- Serve as the principal insights advisor to the CMO and senior marketing leadership, influencing strategic decisions across product portfolio, category roadmap, GTM, pricing, packaging and brand positioning.
- Identify emerging consumer trends,



category shifts and whitespace opportunities that shape long-term business and innovation direction.

2. Unified Consumer, Market & Competitive Intelligence
- Integrate insights from consumer research, retail audits, competitive mapping, digital analytics and business performance to build a comprehensive view of category dynamics.
- Provide forward-looking, action-oriented insights that guide revenue growth, market share improvement and category expansion.

3. Insight-Led Innovation and communication Support
- Drive consumer-backed decision-making across the NPD lifecycle—need identification, concept validation, pricing assessment, feature prioritization, packaging development and post-launch evaluation.
- Collaborate with R&D; and Category Marketing to uncover unmet needs and size current category or innovation opportunities.

4. Research Governance & Partner Excellence
- Lead the annual research agenda aligned to business priorities, GTM needs, regulatory support and marketing intervention

📌 Consumer Market Insights (Mumbai)
🏢 Bajaj Electricals
📍 Mumbai