what is CRED?

CRED is an exclusive community for India’s most trustworthy and creditworthy individuals, where the members are rewarded for positive financial behaviour. CRED was born out of a need to bring back the focus on a long lost virtue, one of trust, the idea is to create a community centered around this virtue. a community that constantly strives to become more virtuous in this regard till they finally scale their behaviour to create a utopia where being trustworthy is the norm and not the exception. to build a community like this requires a community of its own; a community special in its own way, working towards making this vision come true.

here’s a thought experiment: what do you get when you put a group of incredibly passionate and driven people and entrust them with the complete freedom to chase down their goals in a completely uninhibited manner? answer: you get something close to what we have at CRED; CRED just has it better.

here’s what will be in store for you at CRED once you join the team

what will you do?:
- own end to end ideation,



prioritization & execution of insurance growth campaigns across GTM surfaces and offer constructs
- design new campaign constructs that maximize reach across the due base of 2W and 4W users while improving exposure, relevance and conversion across funnel stages
- collaborate with partnerships teams in order to build and scale offer pipelines with insurers and allied partners and coordinate with engineering, design and ops / CMS teams to manage dev dependencies, creative assets, in app placements and campaign configuration for go-live
- own campaign hygiene including eligibility logic, offer configuration, timelines, QA, and post-launch validation
- own ideation and execution for sharpening ROI on insurance communications through cohort definition and targeting, narrative design and messaging frameworks, channel and frequency planning & comms calendars and asset requirements
- partner with central marketing and CRM te

📌 Insurance Growth Operations (Bengaluru)
🏢 Cred
📍 Bengaluru