Key Responsibilities:
- Research industry-related topics and produce original, high-quality blog articles.
- Write transparent, engaging and grammatically accurate blog content in line with content guidelines.
- Optimize blog posts using SEO best practices, including keyword usage, headings and internal linking.
- Edit and proofread content to ensure accuracy, clarity and quality before publication.
- Collaborate with marketing and SEO teams to plan and execute content calendars.
- Update and refresh existing blog content to improve readability and search engine rankings.
- Maintain consistency in content tone, style and branding across all blog posts.
- Meet assigned content deadlines while maintaining quality standards.