Job ID: 124167

Employment Type: Full Time

Reference:
Work Experience: 5.0 Year(s) To 10.0 Year(s)

CTC Salary: Not Disclosed by Recruiter

Location:
- Mumbai-suburbs
- Navi-mumbai

Job Title:
Area Sales Manager - Retail Sales (Construction Chemicals)

Location:Mumbai Central & Navi Mumbai

Reporting To:DGM - Sales

Role Purpose:
To drive primary and secondary sales growth in the assigned territory by developing a strong retail & distributor network, ensuring product availability, enhancing brand visibility, and managing the frontline sales team for construction chemicals products.

Key Responsibilities:
Sales & Business Development
- Achieve monthly, quarterly, and annual sales targets for retail sales.
- Drive primary sales through distributors and secondary sales through retailers.
- Identify and onboard recent distributors, dealers, and key retail counters.
- Expand market reach in existing and untapped areas.

Channel Management
- Manage and strengthen relationships with distributors, dealers, and retailers.
- Ensure timely collections, credit control,



and adherence to company policies.
- Monitor distributor stock levels and ensure healthy inventory rotation.

Team Management
- Lead, guide, and motivate Sales Officers / Territory Sales Executives.
- Set targets, review performance, conduct market visits, and provide coaching.
- Ensure disciplined execution of beat plans and daily reporting.

Market Development & Brand Visibility
- Execute in-shop branding, schemes, and promotions.
- Conduct product demonstrations, mason meets, contractor meets, and retailer meets.
- Coordinate with technical teams for demos and trials when required.

Market Intelligence & Reporting
- Track competitor activities, pricing, schemes, and market trends.
- Prepare sales forecasts, MIS reports, and market feedback for management.
- Analyze territory performance and recommend corrective actions.

Coordination & Compliance
- Coordinate with supply chain, finance, and marketing teams for s

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🏢 Ascolite
📍 Mumbai