PURPOSE & RELEVANCE
- DRIVE BRAND STRATEGY ACROSS CHANNELS
- Represent and drive the brand’s seasonal point of view and strategic priorities with trade partners during key go-to-market (GTM) milestones.
OPTIMIZE ASSORTMENT MIX -Ensure the most effective and balanced assortment mix is curated for each trade partner, aligned with channel objectives and consumer demand.
CONSUMER-CENTRIC RANGE BUILDING
- Recommend and finalize ranges that resonate with the target consumer, enabling the achievement of sell-through targets across channels.
IN-SEASON TRADING SUPPORT
- Support channel teams and partner merchandisers by sharing actionable insights, best practices, and in-season interventions to optimize performance.
KEY RESPONSIBILITIES
- PRE-SEASON PLANNING AND BUYING:
OTB (OPEN-TO-BUY) & ASSORTMENT PLANNING
- Develop sub-category and gender/division-level buy plans grounded in historical performance and future growth potential.
- Provide sellout-driven insights to curate seasonal assortments aimed at maximizing sell-through performance.
- Identify and act upon any opportunities related to assortment or category planning for the MBC channel.
BUYING STRATEGY & SEASONAL PRIORITIES
- Drive DPC buying strategy and key seasonal priorities in alignment with partner merchandising and operations teams.
FEEDBACK TO CHANNEL/CTC TEAMS
- Offer both quantitative and qualitative feedback on assortment planning in collaboration with marketing and channel stakeholders.
GO-TO-MARKET (GTM) PARTICIPATION
- Engage in major GTM milestones to understand key seasonal brand and business unit strategies, integrating them into the DPC planning outlook.
- Support channel teams during the GTM process by reviewing partner orders and providing relevant, data-backed feedback
IN-SEASON PLANNING & TRADING
CAMPAIGN LAUNCHES
- Collaborate closely with channel teams to ensure timely billing and smooth execution of campaign article launches.
REPLENISHMENT MODEL
- Lead the replenishment program for DP