1. Multi-Channel Strategy & Market Expansion• Design and execute a unified sales strategy spanning General Trade, Modern Trade, HORECA, E commerce/Q-commerce, and Institutional/B2 B channels.• Decide the right channel mix and sequencing by geography and product line, rather than defaulting to any single channel.• Identify and prioritise high-potential segments, including:◦ General Trade (kirana, wholesale, distributor-led retail) ◦ Up-to-date Trade (supermarkets, hypermarkets, chain stores) ◦ HORECA — hotels, restaurants, cafés, catering, corporate dining, cloud & institutional kitchens ◦ E-commerce & quick-commerce platforms ◦ Institutional and bulk/B2 B supply (corporates, facility management, government/PSU canteens)• Lead expansion beyond Bengaluru into other major urban and adjacent markets, building a phased city/region rollout plan.2. Distribution Network Development• Build, appoint, and manage a robust distributor, super-stockist, and C&F; network across channels and geographies.• Set distributor onboarding norms, territory mapping, credit terms, and performance benchmarks.



• Drive primary and secondary sales discipline; monitor distributor ROI, stock health, and fill rates.• Build direct-to-retail and direct-to-key-account capabilities where they improve margin or control.3. Revenue & P&L; Ownership• Own overall sales revenue and channel-wise P&L; targets.• Drive growth through new account acquisition, distribution expansion, key account development, and institutional contracts.• Set and track channel-wise budgets, achieve volume/value targets, and optimise trade spend for profitable growth.4. Key Account & Institutional Relationships• Build strategic relationships across:◦ Modern trade chains and regional retail groups ◦ Hotel groups, restaurant chains, and catering companies ◦ Facility management and corporate food service providers ◦ E-commerce/Q-commerce category and account teams• Manage senior stakeholder relationships — Category Managers, Executive Chefs, F

📌 Sales Head (Bengaluru)
🏢 Satchmo Foods Private
📍 Bengaluru