Social Media Manager
Build brands people want to follow.
At Wings, we're looking for a Social Media Manager who understands that social media is not just about posting consistently — it's about building relevance, personality, community and measurable brand growth.
You'll work across multiple brands and industries, shaping how they show up on platforms like Instagram, LinkedIn and Facebook through strategy, content, campaigns and day-to-day execution.
Develop and execute social media strategies aligned with each brand's business and communication goals.
Build monthly content calendars across relevant platforms.
Identify content pillars, campaign ideas, recurring formats and platform-specific opportunities.
Write strong, engaging and brand-appropriate captions and copy.
Work closely with designers, motion designers and video teams to develop high-quality social content.
Brief the creative team clearly on concepts, references, formats and desired outcomes.
Manage day-to-day publishing and scheduling of content.
Identify relevant trends without forcing brands into content that doesn't suit them.
Manage comments, responses and basic community engagement where required.
Monitor performance across reach, engagement, follower growth, saves, shares, clicks and conversions.
Prepare periodic performance reports with explicit insights and recommendations.
Continuously optimise content based on data rather than assumptions.
Coordinate with clients, understand feedback and translate it into actionable content direction.
Ensure all social communication remains consistent with the brand's positioning, tone and visual language.
Strong understanding of Instagram, LinkedIn and Facebook.
Experience managing social media for brands, preferably across multiple industries or clients.
Strong content strategy and campaign ideation skills.
Excellent written communication and copywriting ability.
Good visual judgement and an understanding of what makes social content look
📌 Social Media Manager (Chennai)
🏢 Wings
📍 Chennai