PFB Below Job Descriptions:
Job Title: Digital Marketing Lead

Experience: 4-8 Years
Location: Sector 44, Gurugram
Department: Digital Marketing

Role Overview

Key Responsibilities

1. Digital Strategy & Campaign Management
- Develop and implement comprehensive digital marketing strategies aligned with business goals.
- Manage marketing funnels to improve lead generation and conversion rates.

2. Social Media Marketing
- Develop and execute social media strategies across all platforms.
- Manage content calendars, campaign planning, and platform growth strategies.
- Monitor engagement, comments, and brand interactions to improve community engagement.
- Analyze social media performance metrics and optimize campaigns accordingly.
- Collaborate with design and content teams to create high-performing social media creatives and videos.

3. SEO & Content Marketing
- Lead SEO strategy including keyword research, on-page and technical SEO improvements.
- Collaborate with content teams to create SEO-optimized content and landing pages.

4. Analytics & Reporting




- Track campaign performance using tools like Google Analytics, Google Search Console, and marketing dashboards.
- Prepare weekly and monthly performance reports with actionable insights.

5. Performance Marketing
- Manage paid marketing channels such as Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
- Optimize campaigns based on ROI, CAC, and ROAS.
- Conduct A/B testing for ads, landing pages, and conversion flows.

6. Marketing Automation & CRM
- Integrate marketing campaigns with CRM systems to nurture leads.
- Plan, execute, and optimize LinkedIn advertising campaigns for B2B lead generation and brand awareness.
- Manage and optimize Google Ads campaigns including Search, Display, and remarketing to drive qualified traffic and conversions.
- Monitor campaign performance and continuously optimize targeting, creatives, and messaging to improve CTR, conversions, and ROI.

8. Lead Generation and Conversi

📌 Digital Marketing Lead (Gurugram)
🏢 IVALUEPLUS SERVICES
📍 Gurugram