Experience: 1-3 Years
Industry Preference: B2B / Media / Events / Skilled Services
Location: Belapur CBD (Navi Mumbai)
Nature:Onsight
Reporting To: Digital Marketing Head
Role Overview
We are looking for a performance-driven marketing professional who can independently plan, execute, optimize, and explain campaign performance in business terms.
Key Responsibilities
1. LinkedIn Performance Marketing (Primary Platform)
- Plan, execute, and optimize LinkedIn campaigns targeting B2B decision-makers.
- Generate qualified leads within defined CPL targets.
- Conduct A/B testing for creatives, messaging, and audience targeting.
- Improve CTR, conversion rate, and lead quality consistently.
- Optimize daily and monthly spend to avoid waste.
- Generate leads and opportunities proportional to campaign expenditure.
- Calculate and present:
- Cost per Lead (CPL)
- Cost per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Funnel conversion metrics
4. Performance Interpretation & Management Reporting
- Prepare weekly and monthly performance reports.
- Interpret campaign results in business terms (not just ad metrics).
- Present insights, challenges, and improvement plans to management.
- Recommend scaling or reallocation of budget based on data.
5. Collaboration & Lead Quality Improvement
- Coordinate with Sales to assess lead quality.
- Optimize campaigns based on conversion feedback.
- Understand long B2B sales cycles and nurture strategies.
Key Performance Indicators (KPIs)
- Achieving and improving target CPL
- Growth in qualified B2B leads month-on-month
- Improved ROAS
- Reduction in co
📌 Performance Marketing Executive (CBD Belapur)
🏢 STATTimes Marketing and Communication
📍 CBD Belapur
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