Job Title: Brand Manager - Maternity & Baby care Brand/s

Location: Delhi
Reporting To: Senior Management

About the Role

looking for an experienced and driven Brand Manager to lead key global brand/s in the Maternity & Baby carecategory. This role will be the single-point owner for the brand/s in India, responsible for driving sales growth, building brand equity, and acting as the primary liaison with the international brand principals.

Key Responsibilities

Brand Ownership & Strategy
- Own the overall brand strategy and execution for the India market in alignment with global brand guidelines.
- Develop annual brand plans, including sales forecasts, marketing calendars, and launch plans.
- Ensure consistent brand positioning, messaging, and visual identity across all touchpoints.

Sales & Business Performance
- Own and deliver agreed sales, revenue, and profitability targets for the brand.
- Work closely with the sales team to drive distribution, channel performance, and key account growth.
- Analyze market trends, competition,



and consumer insights to identify growth opportunities.

Marketing & Communication
- Work with Sales team to plan and execute ATL, BTL activations and trade marketing initiatives.
- Drive demand generation among young mothers through relevant, insight-led campaigns.
- Track marketing spends and ROI to ensure effective budget utilization.

Global Brand Liaison
- Act as the key point of contact with the global brand team.
- Coordinate on product launches, marketing initiatives, forecasts, and performance reviews.
- Ensure timely and accurate sharing of reports, insights, and market feedback with brand principals.

Cross-Functional Coordination
- Work closely with internal sales, marketing, supply chain, and finance teams to ensure seamless execution.
- Coordinate product availability, launches, promotions, and communication plans.
- Align internal stakeholders around brand priorities and timelines.

Reporting & Analytics
- Monitor brand perf

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