The Performance Marketing Executive is responsible for planning, executing, and optimizing multi-channel digital marketing campaigns to drive measurable results, including lead generation, pipeline growth, and ROI. The role integrates ABM strategies, performance marketing, lifecycle campaigns, and analytics, targeting high-value accounts in selected geographies and across multiple platforms (Google, Meta, LinkedIn, YouTube, etc.).

Key Responsibilities:
Plan, create, and manage campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, and other relevant platforms.Define ICPs and segment audiences for precise targeting.Develop ad copy, creatives, and landing pages in collaboration with content and design teams.Implement A/B testing for ads, creatives, and landing pages to optimize CTR, lead quality, and conversion rates.Design and execute ABM campaigns targeting high-value accounts and key decision-makers.Work with sales teams to identify target accounts and align campaign messaging.-
Measure ABM engagement and pipeline contribution from targeted accounts.-
Track lead quality,



engagement, and movement through the sales funnel.Coordinate with CRM (HubSpot, Salesforce) to capture lead sources, behavior, and campaign attribution.Implement Google Analytics, Tag Manager, UTMs, and conversion pixels for precise tracking.Monitor campaign KPIs (CPL, ROAS, CTR, conversion rate, account engagement).Generate weekly/monthly reports with actionable insights for performance improvements.Optimize campaigns based on data, audience behavior, and ABM engagement.Align paid campaigns with organic efforts (SEO, content marketing) for maximum impact.Monitor cost per lead (CPL) and return on ad spend (ROAS) to maximize efficiency.Test emerging platforms and new ad formats to discover untapped opportunities.
- Suggest cutting-edge strategies to improve engagement, pipeline, and conversions.

Requirements:
Qualifications & Skills:
Bachelor’s degree in Marketing, Business, or related field.

📌 Performance Marketing Executive (Thane)
🏢 Rama Mining Tools Private
📍 Thane