JOB DESCRIPTION

Position: Area Sales Manager - North India

Department: Sales

Reporting To: Head - Sales

Location: North India (Field-based)

Role Objective

To drive sales growth, distributor expansion, and market penetration for Isthara Beverages across North India by managing channel partners, key accounts, and field sales execution.

Key Responsibilities - Achieve sales revenue and volume targets for the assigned territory - Appoint, manage, and motivate distributors and super stockists - Develop and execute monthly and quarterly sales plans - Onboard and manage key HoReCa, QSR, Modern Trade, and Institutional accounts - Expand numeric and weighted distribution across markets - Monitor secondary sales, stock movement, and credit discipline - Drive brand visibility through activations, sampling,



and promotions - Coordinate with supply chain for demand planning and replenishment - Track competitor activity and market trends - Train distributor sales teams and ensure execution excellence - Submit regular sales reports, forecasts, and market insights

Key Result Areas (KRAs) - Sales revenue achievement against targets - Expansion of distributor network - Market coverage and outlet penetration - Key account acquisition and retention - Secondary sales growth - Receivables and collection efficiency - Brand visibility and activation execution - Distributor team productivity.

Preferred Profile: 6-10 years of experience in FMCG / Beverages / Food & Drinks sales with solid distributor and HoReCa exposure. Willingness to travel extensively across North India.

Job Types: Full-time, Permanent

Pay: ₹85,000.00 - ₹100,000.00 per month

Benefits:
- Health insurance
- Paid sick time
- Provident Fund

Work Location: In person

📌 Asm (Delhi)
🏢 ISTHARA PARK PRIVATE
📍 Delhi