Key Responsibilities
- Plan and execute digital marketing campaigns across:
- Google Ads:
- Social Media (Meta, LinkedIn, Instagram, etc.):
- Display & Remarketing:
- Manage SEO & SEM strategies to improve website traffic and ranking.:
- Create and optimize landing pages for lead generation.
- Monitor and analyze campaign performance using analytics tools.
- Manage content marketing initiatives (blogs, social posts, newsletters).:
- Handle social media presence and engagement strategies.
- Generate monthly performance reports with actionable insights.
- Optimize marketing spend to maximize ROI.
Required Skills:
- SEO (On-page & Off-page):
- SEM / PPC campaigns:
- Social Media Marketing:
- Hands-on experience with:
- Google Ads & Analytics
- Meta Ads Manager:
- LinkedIn Ads:
- Knowledge of keyword research tools (SEMrush, Ahrefs, etc.):
- Basic understanding of HTML/CSS (preferred):
- Solid analytical and reporting skills
- Excellent written and verbal communication skills
Key Performance Indicators (KPIs)
- Website traffic growth
- Lead generation & conversion rate
- Cost per lead (CPL):
- ROI on ad spend:
- Engagement rate & follower growth
Job Types: Full-time, Permanent, Fresher
Pay: ₹8,086.00 - ₹15,558.86 per month
Benefits:
- Paid sick time
- Paid time off
Work Location: In person
📌 Digital Marketing (Salem)
🏢 FATCAT WEALTHY (CADDPOINT)
📍 Salem
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