Role Overview

We are looking for a Strategic Brand Consultant with solid FMCG exposure and hands-on agency experience to lead brand strategy, GTM planning, and integrated media strategy for multiple food & consumer brands.

This role will work closely with leadership, planning, creative, and performance teams to build sharp brand narratives backed by solid media logic and execution-ready plans.

Key Responsibilities
- Brand & Business Strategy
- Develop brand positioning, category frameworks, and communication territories
- Build GTM strategies for launches, relaunches, and market expansions
- Define brand architecture and long-term growth roadmap
- Translate business objectives into clear brand KPIs
- Media & Communication Strategy
- Create integrated media plans (Digital + Offline)
- Lead AOP planning (Quarterly / Annual)
- Define media mix, budget allocation, phasing, and reach-frequency logic
- Align media strategy with creative idea and consumer journey
- Work closely with performance teams on funnel strategy

Consumer & Market Intelligence
- Conduct category, competitor,



and consumer insight analysis
- Identify white spaces and emerging trends in FMCG
- Use data (sales, media, digital, ORM, social listening) to sharpen strategy
- Build insight-led storytelling, not generic decks

Client & Internal Collaboration
- Act as strategic SPOC for senior client stakeholders
- Guide creative, content, and media teams with clear strategic inputs
- Review and elevate decks before client presentations
- Ensure strategic consistency across all brand touchpoints

Required Skill Set
- Proven experience with FMCG brands (Food, Dairy, Staples, Nutrition preferred)
- Strong agency background (Creative / Media / Integrated agencies)

Deep understanding of:
- Brand strategy
- Media planning & buying logic
- Digital ecosystems (Social, Search, Influencer, Programmatic)
- Ability to connect business goals → insight → idea → media
- Excellent presentation & storytelling skills
- Co

📌 Strategic Brand Consultant (Varanasi)
🏢 Sociapa
📍 Varanasi