Mission: Bring competitive and innovative productivity solutions to customers to address their needs, which differentiates Epiroc from competitors. In doing so, enable division / Epiroc to increase market share and improve profitability in relevant product areas. Manage products life cycle, take full ownership of products.
Lead the way towards becoming the solid market leader in the DTH tooling segment, develop and guide the divisional teams and CC teams to become the number one in the market.
KPIs: Business indicators such as, Market share, year on year growth, Revenue. Financial indicators such as, Profitability, Marketing indicators such as, time to market of new products.
Roles and responsibilities for Regional DTH Product Manager APAC: Reports to Global DTH Product Manager
Strategy and Product Planning: Develop product strategy and roadmap based on understanding of customers, applications, market segments, and competition for APAC region with a solid focus on the India market.
Segment market and propose where to focus based on analysis of market attractiveness and Epiroc’s ability to compete, present clear strategy roadmaps for success
Generate business and product ideas through analysis of customer applications, market changes, competitive offerings, and CC / customer feedback
Ideas may range from innovative to incremental
Prioritize ideas based on attractiveness and feasibility to Epiroc
Based on prioritized ideas, develop product strategy and roadmap for next 3-5 years –including making potential phase-out decisions
Review product strategy and success roadmap with Global Product Manager / VP Marketing, and adjust as needed
Support Global Product Manager in creating product portfolio
Development to launch: Based on understanding of customer’s problem, define product functional specs, do business case and make ‘go’ / ‘no-go’ recommendation; in case of ‘go’ plan and execute launch