JD: Marketing Manager – Admissions & Brand

Department: Admissions & Marketing

Designation: Marketing Manager

Location: AIMS Institutes, Bangalore

Reporting To: Head – Admissions & Marketing

Employment Type: Full time

POSITION PURPOSE

Education

The Marketing Manager will plan, execute and manage AIMS's overall marketing, brand visibility, digital and performance marketing, content, social media, events and student acquisition activities. The role strengthens AIMS's position in the higher education market, drives visibility among prospective students and parents, and builds integrated campaigns that support institutional admission objectives, translating activity into measurable outcomes across:

Brand Awareness → Engagement → Enquiries → Qualified Leads → Applications → Admissions

The role combines strategic thinking with hands-on execution, managing internal teams, agencies and vendors across multiple campaigns simultaneously, and should be able to answer every month:



Are more students aware of AIMS? Are the right students engaging? Are campaigns generating quality enquiries and sufficient applications? Is marketing investment producing measurable results?

KEY ACCOUNTABILITY AREAS

Brand visibility, positioning and creative communication
Marketing campaigns – digital, performance, social media and content
Website, landing pages and SEO / organic visibility
Lead-generation campaigns and marketing events / activations
Agency and vendor management
Marketing analytics, MIS and market intelligence

Key Responsibilities

Marketing Strategy & Brand Management

Develop and execute the annual marketing plan and programme-wise strategies for UG and PG programmes, aligned to admission cycles and institutional targets
Develop student and parent personas, identify target geographies, and recommend new marketing channels
Maintain brand guidelines and ensure consistent messaging, logo and asset use across all departments and channels
Promote institutional strengths – acc

📌 Marketing Manager (Bengaluru)
🏢 AIMS Institutes
📍 Bengaluru