About Masai

Masai is one of India's leading outcome-driven career schools. Alongside our own programs, we run certificate and executive programs in partnership with institutions like the IIMs, IITs and BITSoM — across analytics, AI/ML, management and emerging tech.

Our growth runs on two engines: paid performance marketing and creator-led acquisition. This role sits at the intersection of both and is measured on what they deliver.

Role Overview

This is a growth role with a number attached to it.

You will run acquisition campaigns end to end - plan the budget, pick the channels and creators, ship the campaigns, read the data, and reallocate spend toward whatever is working. You'll own CPL, CAC and conversations for the programs assigned to you, and you'll be expected to explain movement in those numbers without being asked twice.

You should have a working network of agencies, creators and talent managers you can pick up the phone and activate.

Over the next 6–12 months, this role will grow into managing a team of 2–3 people.





If your instinct on a dashboard is to look for the story behind the drop rather than the drop itself, you'll do well here.

Key Responsibilities1. Performance Marketing

Assist the performance marketing team with sourcing UGC creatives, influencer videos, and track paid acquisition campaigns across Meta, Google, YouTube and other performance channels.
Own creative budget allocation and pacing across programs - decide where the next rupee goes and be able to defend the decision.
Drive down CPL and CAC while protecting lead quality - volume at the cost of quality is not a win here.
Work closely with the content and design teams on creative briefs, iterations and refresh cycles.
Influencer & Creator-Led Growth
Identify, evaluate and onboard creators across niches, tiers and languages, matching creator audience to program fit.
Negotiate commercials, deliverables, timelines and usage/ad rights; manage the relationship through the full campaign

📌 Associate Marketing Manager — Growth (Bengaluru)
🏢 Masai
📍 Bengaluru