Company: Greenworld Solarwares Pvt. Ltd. (Greenworld Solar).
Location: Raipur, Chhattisgarh
Department: Sales & Marketing
Designation: Marketing Manager (Social Media)
Reports To: Managing Director
Job Type: Full time,
About GWSPL
Greenworld Solarwares Pvt. Ltd. (GWSPL) is a Solar EPC and RESCO company based in Raipur, Chhattisgarh, empaneled under the PM Surya Ghar Muft Bijli Yojana and working closely with CREDA, CSPDCL, and Apex Bank. The company is scaling rapidly across residential, farmer, and C&I; solar segments, with active operations in Bihar and expanding campaigns in Rajasthan, alongside diversification into manufacturing and real estate.
Key Responsibilities

Own the social media strategy and content calendar for the Greenworld Solar brand across Meta, Google, YouTube, and WhatsApp
Scale the “Har Chhat Pe Surya” multi-city lead-generation campaign across Raipur, Bihar, and Jaipur, tailoring creative and messaging by segment — residential, farmer, C&I;, and colonizer partnerships
Manage paid campaigns (Meta Ads, Google Ads, Click-to-WhatsApp ads)



to hit cost-per-lead and lead-volume targets, working closely with the CRM/lead-gen team
Partner with the digital team on the Surya WhatsApp chatbot experience to improve lead qualification and response rates
Direct production of AI-generated video content and other creative assets for social campaigns
Track and report social/digital KPIs (reach, engagement, CTR, cost-per-lead, lead-to-CRM conversion) to leadership
Ensure leads flow cleanly into Zoho CRM (custom fields, pipeline stages) for handoff to telecallers and sales
Maintain brand consistency for “Greenworld Solar” across all digital touchpoints, aligned with the ongoing trademark filing
Monitor competitor and industry activity in the solar/renewable space to keep campaigns sharp
Support marketing for government scheme-linked offers (PM Surya Ghar Muft Bijli Yojana) as subsidy structures evolve
Requirements

Bachelor’s degree in Marketing, Mass Communication

📌 Social Media Marketing Specialist (Raipur)
🏢 Greenworld Solarwares Private
📍 Raipur