About BharatNXT
At BharatNXT, we enable India's 64 million micro and small businesses largely excluded from traditional credit to use their existing credit tools, like credit cards, as adaptable working capital. Our app lets SMBs pay vendors, GST, and invoices while managing cards, limits, and payouts on one platform, backed by AI-driven underwriting, risk, and pricing engines built fully in-house.

Our ambition is bold: to become India's MSME Financial Operating System, evolving from a payments-led entry point into a data-driven platform spanning Run, Manage, and Grow stacks embedded credit included. We aim to be India's most trusted business payments platform, powering the next 10 million entrepreneurs and rebuilding Bharat's operational and credit rails from the ground up

The Role
Own our engagement stack end-to-end, powering 15000+ customer touchpoints across multiple products and high-frequency user journeys. Today, it powers campaigns, journeys, cohorts and app personalization across multiple user touchpoints. You will own the platform, the data flowing into it,



what gets built on top of it, and the performance of the engagement engine.

This is a hands-on role with real ownership. You won't be handed a campaign calendar and asked to execute it. You'll identify opportunities, decide what needs to be built, test it, measure it, and kill or scale it based on results.

What you'll do
Own Martech stack end to end - events, user properties, segments, integrations, hygiene and documentation. Data flows in from CRM, our AI calling stack, MMP, Other external platforms and app events; you make sure it's accurate and usable.
Strategically define and build cohorts using user data, behavioural signals and footprints across platforms.
Review and rebuild what's live - map every flow and cohort, fix what's broken, retire what isn't working, and put a review cadence on the rest.
Run campaigns across channels - WhatsApp, RCS, email, push, in-app banners and GIFs, app tiles, we

📌 Strategy & Ops - Growth, Retention & Engagement (Mumbai)
🏢 BharatNXT
📍 Mumbai