Job Requirements

Job Description

Job Title – Product Manager – Farmer Finance

Place of Work - Mumbai

Business Unit - Retail Banking

Function – Agri Business

Job Purpose:

The role entails scaling up the Agri business by implementing strategies to expand the existing products, channels, segments and customer base by delivering banking needs to the customers in the most cost productive and technology effective manner. It includes building up teams, systems, process and culture amenable to the scale and consistency of delivery. Role will closely collaborate with Retail team - Product Head, Operations, Sales, IT, Credit, BIU for same. This role encapsulates the responsibility of providing a seamless and fulfilling customer experience and ensuring IDFC First becomes the primary bank for all banking needs.

Roles & Responsibilities:

Guide distribution of Agri business ensuring volume scale-up as per the defined targets
Collaborate with the Digital Marketing team to increase customer penetration via digital medium
Build and nurture strategic partnerships across key dealers,



OEMs, channel/product partners etc. to increase the penetration of the assigned portfolio
Improve the performance & quality of portfolio through regular monitoring and providing recommendations for course correction to the Product and Sales teams
Support the Product team to provide differentiated offerings and drive business growth
Work with business analytics team to identify potential for x-sell
Recommend process changes to improve service efficiency and quality across the assigned area
Recommend improvements to processes and policies across the Retail Banking business to drive operational efficiencies and high-quality customer service
Leverage in-house synergies through collaboration with internal stakeholders

Managerial & Leadership Responsibilities:

Attract and retain best-in-class talent for key roles in their reporting structure

Educational Qualifications:

Graduate - Any

Post Graduate

📌 Product Manager (Mumbai)
🏢 IDFC FIRST Bank
📍 Mumbai