Design and oversee all aspects of direct marketing campaigns
Identify target audiences and devise effective campaigns
Ensure branding is consistent across all campaign elements
Analyze the performance of campaigns and measure return on investment
Prepare detailed reports and present results to senior management
Collaborate with sales, design, and content teams to optimize campaigns
Plan and execute email marketing, telemarketing, and direct mail strategies
Keep up-to-date with industry trends and competitor activities
Manage and maintain marketing databases, including customer data and mailing lists
Work with external agencies and vendors to execute promotional events and campaigns
Ensure all direct marketing activities comply with legal and ethical standards
Maintain and manage the budget for direct marketing campaigns
📌 CRM_ Kolkata_ DM BAU (India)
🏢 Aditya Birla Sun Life Insurance
📍 India
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