Basic Details: Fill the required information about business, unit, location, position, reports to position and date of updation of JD

Business

Aditya Birla Capital

Unit

Aditya Birla Health Insurance

Location

One World Centre, Lower Parel, Mumbai

Poornata Position Number of the job

Reports to: Poornata Position Number

HI713628

Poornata Position Title of the job (30 characters max)

Reports to: Poornata Position Title

Head – Digital & Product Marketing

Function

Marketing

Reports to: Function

Marketing

Department

Product Marketing

Reports to: Department

Product Marketing + Digital Marketing

Designation of the Employee

Design Lead

Designation of the Manager

Assistant Vice President

Date of writing/updation of JD

18-02-2025

Job Purpose:

As a Design Lead you will drive design thought leadership across the brand. This role goes beyond execution—requiring strategic visual thinking, solid brand sensibility, people management,



and the ability to leverage AI-powered design tools and video storytelling to elevate the brand across digital and offline touchpoints.

You will lead a small in-house design team, collaborate closely with marketing and business stakeholders, and play a critical role in shaping how the brand visually shows up across platforms.

Prior experience: 10+ years of experience in graphic design

Strong Portfolio Demonstrating

Brand identity & logo design
Integrated marketing campaigns
Digital-first thinking

Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects preferred).

Working knowledge of video editing tools (Premiere Pro / After Effects / similar).

Hands-on experience with AI-powered creative tools.

Experience working with agencies and cross-functional teams.

Strong understanding of digital, social, and performance-led design.

Experience in BFSI / health / consumer brands is a plus (not mandatory).

Dimensions: Mention quantitative or qualitative parameters that are relevant for the job and pr

📌 Senior Designer- Mkting- (India)
🏢 Aditya Birla Health Insurance Company
📍 India