Core Responsibilities

Day-to-Day Lead → System→ Pipeline Tracking

Own the daily reconciliation of leads across three sources of truth: the ad platform, the landing page or form backend, and the CRM. Any variance is investigated the same day, not carried forward.
Ensure every lead enters the CRM with complete attribution — source, campaign,ad set, creative, UTM parameters, landing page, device and timestamp. Leads without attribution are treated as defects, not as data.
Own lead routing and assignment rules, including deduplication logic, invalid-number suppression, and re-enquiry handling. Monitor time-to- assignment and time-to-first-contact against agreed SLAs.
Maintain the mappingbetween marketing campaigntaxonomy and CRM fields so that spendcan be traced to admission at campaign level,not just at channel level.
Track each lead's movement through pipeline stages and maintain stage-ageing views so that stalled leads surface automatically rather than on request.

Daily MIS Reporting
Publish a daily MIS before a fixed cut- off time covering spend, impressions, clicks,



pageviews, leads, CPL and qualification throughput, each shown against the plan figure for that month and cumulative month-to-date.
Apply the agreedvariance bands so every metriccarries a status,not just a number: within±5% is normal, 5– 15% adverse requires a corrective note from the owning team, beyond 15% is escalated.
Produce the weekly funnel pack for the Marketing–Sales review and the monthly full-funnel pack covering CPM, CTR, pageview rate, lead generation rate, qualification rate, registration rate, admission rate, CAC and ROAS against plan.
Maintain the reporting dashboard as the organisation's single source of truth. Where a department's internal figure differs from the dashboard, MarOps reconciles the two and documents the cause.
Report all cost and revenuefigures net of GST, consistent with how the plan is stated, and present any tax-inclusive view separately and clearly labelled.
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📌 Marketing Operations (Bengaluru)
🏢 21K School
📍 Bengaluru