Drive User & Revenue Growth
Own growth metrics across the funnel: acquisition, activation, engagement, retention, and monetization
Scale card issuance, activation rates, and add-on product adoption through targeted growth initiatives
Data-Driven Strategy & Experimentation
Develop and implement segmentation and propensity models to identify high-value user cohorts
Design and execute A/B tests to optimize conversion rates across onboarding, KYC, and transaction journeys
Translate data insights into actionable growth strategies
Customer Lifecycle Management
Build and automate lifecycle campaigns (onboarding, activation, retention, reactivation)
Improve retention metrics through behavioral segmentation and personalized engagement journeys
Product & Feature Optimization
Collaborate with product, engineering, and design teams to enhance payment features and user journeys




Identify friction points and drive improvements in onboarding (e.g., KYC), payments flow, and rewards systems
Personalization & Engagement
Develop and scale personalized marketing campaigns using CRM tools
Build and optimize rewards and offer engines to increase transaction frequency and user stickiness
Channel & Campaign Optimization
Optimize communication channels (push, SMS, email, in-app) using analytics and performance tracking
Improve campaign ROI through continuous monitoring and iteration
Analytics & Reporting
Create dashboards and reporting frameworks to track key growth metrics
Provide regular insights to leadership on performance, trends, and opportunities

📌 Senior Growth Manager (India)
🏢 ABCD Aditya Birla Capital Digital
📍 India