Location: India / Remote or Hybrid

Employment Type: Full time

Experience: 2–5+ years preferred

## About the Role

We are looking for a highly resourceful AI & Digital Operations Specialist who can work across web development, digital marketing, AI-assisted workflows, content, research, automation, quality assurance, and day-to-day digital operations.

This is not a traditional frontend developer role and it is not a position where every task will come with detailed step-by-step instructions.

We are looking for someone who can be given an objective, understand the larger business requirement, research what they do not know, use the right tools, identify potential problems, and take a task from idea to a high-quality final result.

A typical week may involve improving a website, reviewing an email campaign, researching an unfamiliar industry, using AI to accelerate development, troubleshooting a client issue, reviewing analytics, improving content, creating or modifying landing pages, testing a new tool, or identifying an issue nobody explicitly asked you to look for.

The ability to think independently is more important to us than knowing every tool already.

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# What You Will Work On

Your responsibilities may include

Building, updating, testing, and maintaining websites and landing pages.

Working with HTML, CSS, JavaScript and modern frontend frameworks where required.

Working with CMS and e-commerce platforms such as WordPress and Shopify.

Using AI tools to accelerate development, research, content creation, analysis, debugging, and repetitive workflows.

Reviewing AI-generated work instead of blindly accepting the first result.

Researching unfamiliar industries, products, competitors, customers, and technologies before executing work.

Supporting SEO, website optimization, content improvements, and conversion-focused changes.

Reviewing Google Analytics, Search Console, website behaviour, or other available data when required.

Creating and reviewing digital assets, email campaigns, landing-page content, and marketing materials.

Checking whether images, copy, products, links, offers, CTAs, and other campaign elements actually make sense together.

Performing detailed QA before work reaches a manager or client.

Troubleshooting website and digital-platform issues across different browsers, devices, environments, and hosting setups.

Using Git, GitHub, terminal/CLI tools, APIs, and development workflows when required.

Learning new tools quickly when a project requires something you have not used before.

Creating documentation, checklists, repeatable processes, and internal systems that reduce future manual work.

Identifying opportunities for automation and process improvement.

- Raising potential issues or better approaches even when they were not explicitly mentioned in the original task.

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# How We Expect You to Work





We do not expect you to know everything.

We do expect you to know how to figure things out.

If you receive a task involving something unfamiliar, we expect you to:

- Understand the actual outcome required.
- Research the subject or technology.
- Use documentation, search engines, AI tools, existing project information, and other available resources.
- Make reasonable decisions independently.
- Test your work.
- Verify important information.
- Review the result from the end user's or client's perspective.
- Raise questions only when a decision genuinely requires clarification.

We value people who come back with:

> “I completed what was requested. I also noticed this issue, investigated it, and recommend we handle it this way.”

rather than:

> “I completed exactly the three lines I was given.”

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# AI Is a Core Part of This Role

You should be comfortable working with AI.

Experience with tools such as the following is useful:

ChatGPT

Claude

Gemini

Codex

Claude Code

Gemini CLI

Cursor

GitHub Copilot

Perplexity

Other AI development or research tools

You do not need experience with every tool listed above.

What matters is whether you can use AI intelligently.

That includes

Providing sufficient context.

Asking good follow-up questions.

Breaking complex tasks into manageable steps.

Reviewing AI-generated code and content.

Identifying hallucinations or weak assumptions.

Verifying important claims.

Iterating instead of accepting the first result.

Using AI to improve your own capability rather than replacing your judgment.

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# Technical Skills

You should be comfortable with several of the following:

HTML5

CSS3

JavaScript

Responsive web development

WordPress

Shopify

React / Next.js or similar frameworks

Git / GitHub

Browser developer tools

APIs

Basic command-line / terminal usage

Website debugging

Performance optimization

Cross-browser testing

You do not need to be an expert backend engineer.

However, you should be technically curious and comfortable exploring codebases and digital systems.

---

# Digital & Marketing Understanding

You do not need to be a full-time marketer, but you should understand that digital work exists to achieve a business objective.

Useful knowledge includes

SEO fundamentals

Google Search Console

Google Analytics

Conversion thinking

Landing pages

Email marketing

Social/content fundamentals

Customer journeys

Calls-to-action

E-commerce

Product presentation

Basic campaign analysis





We care more about your ability to understand why something is being created than memorizing marketing terminology.

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# Quality & Attention to Detail A major part of this role is ensuring work makes sense before somebody else has to find the problem.

Before considering a task complete, you should naturally think about things such as:

Does the content actually match the product or service?

Are the correct images being used?

Are we unnecessarily repeating the same assets?

Are links and CTAs correct?

Does the page work on mobile?

Are forms working?

Are there console or network errors?

Is the information accurate?

Are claims supported?

Does the result match the brand?

Does the overall experience make sense to a real user?

Is there something obvious that could be improved even though it was not explicitly requested?

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# Who Will Do Well in This Role

You may be a strong fit if you:

Enjoy solving problems without waiting for detailed instructions.

Regularly teach yourself new tools.

Are curious about how businesses and products actually work.

Are comfortable switching between technical and non-technical work.

Use AI frequently but still apply your own judgment.

Ask “why?” before simply executing something.

Notice inconsistencies that other people miss.

Can prioritize urgent business issues appropriately.

Are comfortable admitting when something needs verification.

Take ownership of the final result.

Prefer finding solutions rather than explaining why something cannot be done.

Look for ways to make recurring work faster and more reliable.

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# This Role May Not Be Right for You If

This may not be the right position if you strongly prefer:

Working only from detailed tickets.

Doing only frontend development.

Doing only design work.

Waiting for instructions before making every small decision.

Copying the first response produced by an AI tool.

Completing only what was explicitly written without reviewing the larger result.

Avoiding unfamiliar tools or technologies.

Sending work forward without performing your own QA.

There is nothing wrong with those working styles, but this particular role requires broader ownership.

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# What Success Looks Like

Over time, we should be able to give you:

The objective, available information, constraints, and deadline rather than giving you every individual step.

A successful person in this role gradually becomes someone the team can trust to:

Understand the requirement.

Research what is missing.

Execute the work.

Check their own output.

Identify problems.

Suggest improvements.

Use AI and technology efficiently.

Escalate only the decisions that genuinely require senior input.

The goal is not simply to complete more tasks.

- The goal is to improve the quality and intelligence of how the work gets done.

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