Web Content Writer (India)

Web Content Writer (India)

06 Sep
|
Autus Digital Agency
|
India

06 Sep

Autus Digital Agency

India

Company DescriptionAutus Digital Agency, founded in 2010, is a multinational digital solutions provider with operations in Canada, the United States, and India. We provide digital marketing solutions, creative, ERP, web development, strategic advisory, and lead generation to businesses across diverse industries.

Our close-knit team of approximately 40 professionals focuses on delivering simple, creative, effective, and measurable solutions. Over the years, Autus has supported the growth of more than 1,000 brands, helping businesses strengthen their digital presence and achieve sustainable growth.

We are committed to providing high-quality, sustainable, and cost-effective services that maximize value and long-term results for our clients.

Role DescriptionWe are looking for a skilled Web Content Writer who can create high-quality, research-driven, SEO-friendly content for primarily US-based audiences and businesses.

This is a full-time, on-site role based in India. The ideal candidate should understand how to write content that performs well for both users and search engines while maintaining accuracy, credibility, and strong editorial standards.

A robust understanding of Google’s E-E-A-T principles — Experience, Expertise, Authoritativeness, and Trustworthiness — is mandatory for this role.

The Web Content Writer will be responsible for planning, researching, writing, editing, and optimizing content for websites, service pages, landing pages, blogs, articles, and other digital assets aligned with client business objectives and SEO strategies.

You will work closely with SEO specialists, account managers, and marketing teams to produce content that improves organic visibility, builds trust, engages target audiences, and supports lead generation and conversions.

Key Responsibilities· Research, write, edit, and optimize high-quality content for websites, landing pages, service pages, blogs, articles, and other digital assets.

· Create content specifically tailored to US audiences, including appropriate language, terminology, tone, cultural context, search intent, and customer expectations.

· Conduct detailed research into industries, competitors, target audiences, products, services, and search behavior before developing content.





· Apply E-E-A-T principles while creating and reviewing content, ensuring information demonstrates experience, expertise, authority, accuracy, and trustworthiness.

· Understand search intent and create content that effectively addresses user questions and supports different stages of the customer journey.

· Collaborate with SEO specialists to incorporate keywords, semantic terms, internal linking opportunities, content structures, and on-page SEO recommendations naturally.

· Develop content based on content briefs, keyword research, competitor analysis, SERP insights, and client requirements.

· Write compelling headlines, introductions, calls-to-action, and conversion-focused website copy.

· Structure content using clear headings, subheadings, bullet points, FAQs, and other elements that improve readability and user experience.

· Maintain consistency in brand voice, tone, messaging, terminology, and editorial standards across different pages and platforms.

· Fact-check claims, statistics, references, and supporting information to ensure content accuracy and credibility.

· Proofread and edit content for grammar, spelling, clarity, readability, flow, accuracy, and consistency.

· Review and improve existing website content based on SEO opportunities, content performance, business priorities, and changing search trends.

· Work with designers, developers, SEO professionals, and marketing teams to ensure content aligns with the overall website and marketing strategy.

· Manage multiple content assignments and meet deadlines in a fast-paced digital agency environment.

· Incorporate feedback from internal teams and clients while maintaining content quality and strategic objectives.

· Stay updated with developments in SEO, search engine guidelines, content marketing, AI-assisted search, and digital content best practices.

Qualifications & Skills· Strong web content writing and editing skills with a focus on clarity, accuracy, engagement,



and conversion.

· Demonstrable experience writing content for US audiences or US-based businesses.

· Excellent understanding of American English, including spelling, grammar, terminology, tone, and writing conventions.

· Strong understanding of E-E-A-T is mandatory.

· Ability to understand and apply E-E-A-T principles when researching, writing, editing, and improving digital content.

· Strong research and fact-checking skills with the ability to understand unfamiliar industries and complex topics.

· Ability to write for both users and search engines without keyword stuffing or compromising readability.

· Experience with content strategy and content management, including planning, organizing, updating, and optimizing website content.

· Excellent command of written English, including grammar, syntax, punctuation, and attention to detail.

· Ability to adapt writing style and tone for different brands, industries, audiences, and stages of the customer journey.

· Strong organizational and time-management skills with the ability to handle multiple projects and deadlines simultaneously.

· Ability to collaborate effectively with SEO, design, development, marketing, and account-management teams.

· Familiarity with basic website analytics and content performance metrics is preferred.

· Bachelor’s degree in Communications, Journalism, Marketing, English, or a related field is preferred.

· Previous experience working in a digital marketing agency, SEO agency, or similarly fast-paced environment is highly desirable.

What We Are Looking ForWe are looking for someone who is more than just a good writer. The right candidate should be a researcher, critical thinker, and digital content specialist who understands why a piece of content is being created, who it is being written for, and what business or search objective it needs to achieve.

You should be comfortable researching unfamiliar subjects, questioning unsupported claims, understanding search intent, adapting content for US readers, and creating content that demonstrates genuine value and credibility.

Please share your resumes at [email protected] with the following

1. Current CTC
2. Expected CTC
3. How fast you can join

📌 Web Content Writer (India)
🏢 Autus Digital Agency
📍 India

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